Jason Goodman’s chosen specialist subject is marketing the socks off a campaign, which should be music to the ears of this year’s Battlefronters.

As the CEO (aka ‘Big Cheese’) at a creative agency called Albion, Jason has worked marketing magic for the likes of eBay, Skype, BlackBerry, Innocent Drinks and Air New Zealand – so he knows a thing or two about launching successful campaigns.

Jason started his first marketing business in 1996 after graduating from Cambridge (yep, he’s a clever boy) and went on to win awards and big props for his work on campaigns for clients such as Pot Noodle (slurp).

As well as being humungously creative, Jason is also about nurturing young talent, and has worked with a number of Europe’s rising entrepreneurs. Let’s hope he brings out the genius in our Battlefront 12!