Holy Equilibrium
Maryam Saddiq
Popularity: this is the 17th most popular campaignHoly Equilibrium aims to take city people into the outdoors and boost their understanding of all things natural through activities such as rambling, climbing and cycling.
Holy Equilibrium primarily targets 14-22 year olds and will encourage a more proactive role in sustainability. An added benefit of this campaign will be to tackle negative youth perceptions by involving mature generations. The Great Outdoors is an ideal environment to express our care to the wider society.