MENTOR
Robbie is one of the three founders of Dave, which is a Creative Business Consultancy. In real words, that means they give businesses an identity that makes them stand out.
We’ve got him on board because campaigns need to stand out too. Dave has given brands like Orange and Egg identities that really stick in the brain, and he’s going to do the same for our spunky young crusaders.
He’s also a determined sort who gets up at ungodly hours to train for Ironman triathlons - he literally has buns of steel.
WHO I'M HELPING
You smoke - I choke
Zander Percival
'If you put a kid in the car with second hand cigarette smoke, you are basically kill...
ADVICE
5 Top Tips for Campaigners
1. What do want to say?
2. Who do you want to say it to?
3. What’s tone of voice?
4. What form should it take?
5. Can it be simpler?
I WANT
THE I WANT TAG CLOUD
This is a tag cloud. It eats words, but only ones about how people want to change the world. You can click on a ‘want’ to agree or disagree. The more people agree with a want, the bigger it gets, until the tag cloud starts to wish it didn’t have eyes bigger than its stomach.
