Battlefront You're Already Involved

If we had to invent our perfect mentor we'd have come up with something along the lines of Alex. He's real, though, which is a bonus.

At the moment he's the Head of Media and Events for the Environment Agency, a lovely organisation that makes the world a better place to be. Before that he ran programmes that encouraged young people to become entrepreneurs. Put those two things together and you get a brilliant Battlefront mentor.

He's going to share his experience in campaigning, something he's done an awful lot of. He helped launch the Five a Day healthy eating drive, which even most newborn children have heard of. We're hoping that, with him on board, the same will be true of the Battlefront campaigns.