Battlefront You're Already Involved

Aimee NathanGetting Creative with Creative Orchestra Aimee Nathan

LOVE the video!!! It shows how to go about campaining. LOVE the idea of the sea of coffee cups!!!

Kayleigh, 26 March 2010 15:58

I dont drink masses of coffee, but watching you fight for your appeal made me htink. Your challenge is to encourage the companys to make it beneficial to the customers to bring their own cups. Can you...

david, 24 October 2009 12:48

Im going to get my boss at work to change they way we do takeaway coffees! From your inspiring work im going to start a campaign to get people to bring in their own coffee cups too!

Emma, 15 October 2009 20:56

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ABOUT

Aimee Nathan

Bring Your Own Coffee Cup

Aimee Nathan

Find out more

My Campaign

I’m campaigning to try to get people to bring their own mugs or thermos flasks to cafes when they want a take-away coffee. Disposable cups are non-recyclable and very bad for the environment. I want to get coffee companies to take responsibility too – by offering discounts if you bring your own mug. Plastic bags are now frowned upon by lots of people – let’s do the same for plastic coffee cups.

My Campaign Highlights

- Appearing in the Channel 4 TV series on Wednesday 3rd December

- Putting on a “bring your own mug” stunt with celebrity Jodie Marsh

- Meeting mentors: Mark Farmaner, Nik Done, Fredda Hurwitz and Mark Stephens, and Rene Jorgensen!

- Being interviewed by the Evening Standard, You magazine, and the Jewish Chronicle

- Attending an all day brainstorm with the Creative Orchestra agency

- Getting my first coffee shop on board the campaign!

How can you help?

- Take your own mug or thermos with you when you buy a coffee

- Ask coffee shops for a discount if you bring your own mug (some of them do offer this)

- Send me pics of you with your take-away mug

- Keep following for news on more stunts that YOU can attend

- JOIN MY FACEBOOK GROUP

SHOW YOUR SUPORT

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LOVE the video!!! It shows how to go about campaining. LOVE the idea of the sea of coffee cups!!!

Kayleigh, 26 March 2010 15:58

I dont drink masses of coffee, but watching you fight for your appeal made me htink. Your challenge is to encourage the companys to make it beneficial to the customers to bring their own cups. Can you get Starbucks (et all) to offer a discount (however small, so about 25p?) to anyone bringing their own cups? it would save them storage space and the cost of cups, and could encourage enviro friendly/aware customers...

david, 24 October 2009 12:48

Im going to get my boss at work to change they way we do takeaway coffees! From your inspiring work im going to start a campaign to get people to bring in their own coffee cups too!

Emma, 15 October 2009 20:56

Hi Aimee, saw your campaign yesterday and think it is a fantastic idea and would love to help if we can to support it. We supply coffee at events and will happily promote the use of thermal mugs which can be personalised and found at our webshop www.cherizena.co.uk with a link to your campaign. Good luck and we will do our part.

Kate, Cherizena Coffee Beans, 15 October 2009 15:03

Fantastic campaign Aimee. I am going to take my own cup from now on. What's next?

Liz, 14 October 2009 11:49

Hi Aimee, Saw Battlefront this morning simply because the tv was on while I was working. I have to admit that when I saw the beginning of your campaign idea my first reaction was very negative, but the reporting raised some interesting points which made me stop and think. I never realised for example that the cups were difficult to recycle, or the amount of waste we could reduce if 1,000 of us carried our own cups. By the end of the report I had put my own mug into my bag for future use. Well done, you have altered my behaviour.

Paul Jeffrey, 14 October 2009 10:47

Good for you girl keep it up for all our sakes and our children’s! I tried to get a local shop about to embark on takeaway drinks and snacks to encourage people to bring their own cup and was told not to be stupid people wont do that. I stay in a small town you have got publicity now and the capital because of your hard work!. Something you could consider – Coffee companies want profit , they also want to be chic and trendy(it sells more of their brand) go to the Top and sell them the idea of publicity and profit they can have brand specific (SNOB VALUE) cups made that are environmentally friendly and logoed some nice third world country could make natural material (clay or bamboo) cups for resale in their coffee houses Cups could be covered with brand name and slogan and then for the risk factor which is so prevalent now (dare you burn your hands on a coffee cup) the companies can have designer wraps (like cup bands ) made in trendy designs in different boy/girl or themes ! they could be made in environmentally friendly cotton/ jute type material again for profit to the coffee company but manufactured by some third world fair trade type organisation the cups could alternatively or additionally be made in pressed stainless steel with logo/advertising on the side, then wear its coffee band Everyone is a winner the coffee companies make a profit and become a trend leader with huge publicity, fair trade /third world contries make a living and the planet gets a clean up. It also passed my mind that water companies do the same but they may thinnk they would loose profit but they could sell much bigger bottles initially to refill from or you approach some fashion houses put the idea to them and get hem to have their own bottles –jack wills Hillfiger links of London Armani – you name to have their refillable water bottles manufactured. What model or celeb do you not see with their bottle of water these days –think of the saving of the carbon footprint for all the water being shipped and the environmental impact if the plastic diminishes ! Please let me know how you get on. More power to you all keep it up! Janice

Jan Harvey, 14 October 2009 10:36

hey hey Aimee i jut watched your battlefront this morning i thought your idea was GREAT! i am going up the town today and i willbe halfing a coffee so i will take ma own cup! im a supporter aimee thanx jamie

jamie hudson, 14 October 2009 10:33

Hi, Loved your campaining... I have very similar idea as posted on my Facebook account: 'THE RECYCLING OF PLASTIC FOOD TUBS FROM THE INCREASING NUMBER OF TAKE AWAY FOOD SHOPS - IN LONDON AND THE REST OF THE UK. I do not know thoroughly how these increasing items get recycled as many of them are thrown away in high street bins, or thrown out with the hosehold rubbish. Being a Take Away form of food, these tubs are generally disposed of by being thrown on the streets and as mentioned before, in bins provided by the counil on the roads.. however, in the last 15 years say, there has been a significant increase in take Away shops being opened. I ask what effect if any does this have on our environment as Take Away food is becoming more popular within our communitys. Suzelle Longman www.faceboook.com/SuzelleL

SUZELLE LONGMAN, 14 October 2009 10:18

Just watch the program featuring you. It's a brilliant Idea which I will now be carrying a cup around with me even though I don't drink take away hot beverages that often. Keep up the good work. If there was a poster of some sort for this campaign to remind people to get involved I'm sure people would. I work in theatre and would be willing to post one up. (actors / crew drink a lot of coffee!) Keep up the great work!!

Carol, 14 October 2009 10:11

I think that bring your own coffee cup is a great idea. The world is at crisis and may come to an end soon, and you are so right, we need to not only recycle,but to stop wasting. You are a really talkented person, and you are defently going to make a change and thats coming from a person thats 12. Any keep going and good luck in you campaign!!!

Cheyenne, 14 October 2009 10:11

The comments about recycling below are unfair and show that you haven't paid attention to the point of the campaign! The point is not to recycle paper cups but to NOT use them by taking your own mug with you to coffee shops! I think it's a fab idea! I don't personally drink coffee (shock horror - I know!) but I will be telling my friends about your campaign and will be encouraging them to take part!

Nicola, 14 October 2009 10:08

You need to contact all local authorites and ask why they dump in indoniesia,

andy, 14 October 2009 09:55

I think you need to get a grip luv,recycling is the devils tool,most recycled products end up on indonision islands AS LANDFILL.Dont believe me?google it,bbc did a programme on it,recycling is the biggest CON in world history.we are all the governments UNPAID recylers

andy, 14 October 2009 09:48

really good idea. Well done .I am a mum and will tell my kids about this and see if they can get their Uni friends on board.

debbie knight, 14 October 2009 09:48

I think we should be lobbying the coffee house companies to introduce coffee at a reduced price if you bring your own cup!!! Well done for bringing this to the fore...this terrible wastage must end!!

Sandie Dashper, 14 October 2009 09:41

Agen agen you are like a star getting everythinng superb ! 'love ya' xxxxxx

savannah, 13 October 2009 17:45

Good stuff. truely genius! it seems this is mearly an ecologically-conscious lifestyle choice which isn't that big of a committment individually, if certain measures were implimented, that would be a benifit to a range of problems. i can see why this may not happen but in my mind, it should!

Andy Johnston, 22 May 2009 14:55

have you thought about getting designers to design mugs? kinda like the anya hindmarch "im not a plastic bag" thing. i think loads of people would use their own mugs if the mugs were made cool and stylish. also you could get some kind of "foldaway" mug designed which would make it easier for people. i think you are doing brilliantly and i will definately be taking my own mug!! x

yoshe, 21 May 2009 19:57

I love the idea. I usually carry my own thermal starbux mug with me most places. Purely cuz I enjoy a bigger cup of coffee or tea. Plus - working in a hotel where we usually only have paper cups helps reduce waste. I love the campaign! keep it up!

Cindy, 21 May 2009 11:56

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