Battlefront You're Already Involved

There's an ice cream factory in Deptford that has stopped making raspberry ripples in favour of improving the world. This is Utrophia headquarters, where likeminded people come together to think up ways of using art to make life better.

So far they've done some truly unique projects such as mobile clubbing, where people don headphones and dance like loons in public spaces; and pillow fight club, where feathers fly everywhere and everyone has a giggle. Joyism as opposed to terrorism, you might say.

All this reminded us of our own Tom Robbins, who is also dreaming up new and inventive ways to make everyone happy, so we've teamed them up. We can't wait to see what they come up with together.