People in Britain don’t smile enough. So Luke and Ed’s campaign was all about quashing our reputation for being miserable and getting Britain smiling as a nation!
Their research also proved that smiling boosts your mood and your health, so they encouraged people to do lots of smiling every day.
To help, Luke and Ed took their Smile High campaign onto the streets and to various events, such as the Ben & Jerry’s festival in London, armed with fun games and entertainment designed to turn people’s frowns upside-down. Their campaign won a number of fans, including the likes of Scott Mills and Scouting For Girls, who invited the pair to feature in one of the videos on their website.
At the end of Battlefront 2, Luke and Ed organised a lunchtime laughter clinic in Central London, which saw dozens of local workers and passers-by taking a few minutes out to therapeutically laugh their heads off!
